Durham Women FC are delighted to announce a new partnership with the much-loved confectionary brand, Swizzels, who will become the club’s Official Sweets Partner.
Founded in the UK in 1928, Swizzels have grown to become one of the country’s most beloved brands – producing popular products such as Love Hearts, Refreshers, Drumsticks and Squashies.
And the partnership with Barclays Women’s Super League 2 club Durham will see Squashies products used by the club’s professional players at training and on match days.
There will also be activations at home fixtures for supporters as well as a strong presence on the club’s social media channels.
Commenting on the partnership, Mark Donnelly – Chief Operating Officer at Durham Women FC – said: “We’re delighted to be partnering with Swizzels ahead of the 2026/27 season.
“Their products are already a popular choice among our players as they offer a quick burst of energy during or immediately after high intensity match play. They’re something that the squad enjoys together off the pitch and the brand has become a natural part of the environment within our dressing room.
“More importantly, Swizzels as a brand is built around passion, integrity, respect, teamwork and positivity – values that strongly reflect our own.
“It’s incredibly important to us that we work with partners who share both our values and our ambition, and Swizzels certainly do. We’re excited to build a strong relationship together and look forward to working closely with them throughout the upcoming season.”
Ben Cooper, National Account Controller – Wholesale at Swizzels, added: “Swizzels are delighted to announce a partnership with Durham Women FC and congratulate them on a strong finish to a tough season in BWSL2.
“We’re really excited for next season (already!) and look forward to seeing you in action soon!”
To find out more about Swizzels, visit www.swizzels.com
