NEWS: FA, Sky Sports and BBC Announce New Broadcast Deal

The Football Association [The FA], Sky Sports and the BBC have today announced a landmark rights deal that will see more access to live women’s football than ever  before, with a three-year agreement to broadcast the Barclays FA Women’s Super League  with effect from the 2021/2022 season. 

The multimillion-pound agreement with Sky Sports will see the broadcaster show the top  tier of women’s football for the first time. The organisation has the right to show up to 44  matches, with a minimum of 35 being screened across Sky Sports Main Event, Sky Sports Premier League and Sky Sports Football, with some matches also shown simultaneously on  Sky Sports Mix and Sky One. 

The BBC have made a commitment to showcase the league to even more viewers by  showcasing 22 live games per season, with a minimum of 18 matches on mainstream, free to-air channels, BBC One and BBC Two. Previously, games have been shown live on BBC  iPlayer and Red Button. 

The agreements with both broadcasters will run until the summer of 2024.  

This is the first time that the rights to the Barclays FA WSL have been sold separately from  the men’s game, with clubs in the league receiving a proportion of the revenue. Part of the  income will also be distributed to clubs in the FA Women’s Championship to aid their  development. 

This partnership is a landmark moment for the Barclays FA Women’s Super League, with  more visibility than ever before, and the agreement beginning just a year before the 2022  UEFA Women’s European Championships are due to be hosted in England.

Kelly Simmons, The FA’s Director of the Women’s Professional Game said: “We’re  delighted to welcome Sky Sports and to extend our relationship with the BBC as our  domestic broadcast partners from the 2021/2022 season in what is a game-changing  agreement that will transform the Barclays FA Women’s Super League.  

“Visibility and investment are such key factors in growing any women’s sport, and we are  delighted that Sky Sports and the BBC have made a commitment to broadcast more live  women’s football than we have ever seen before, while signifying its true value.  

Kathryn Swarbrick, The FA’s Director of Commercial and Marketing, added: “We are  absolutely thrilled to have secured this game-changing partnership with Sky Sports and the  BBC that will support taking the women’s game to another level. 

“Both broadcasters have a vision for women’s football that very much aligns with our own,  and that was made clear during the tender process where they outlined some very exciting  plans for showcasing the Barclays FA Women’s Super League. We are really looking forward  to working with them.” 

Dawn Airey, Chair of the FA Women’s Super League and FA Women’s Championship  Board, said: “The board have set out an ambitious strategy to have the best professional  women’s sports leagues in the world. We believe that having this new partnership with Sky  Sports and the BBC will go a long way to helping us achieve that. ” 

Rob Webster,Managing Director of Sky Sports, said: “We are delighted to add the Barclays  FA Women’s Super League to our expanding football portfolio. Our goal is to bring our  customers more of what they love, and we are certain the league will be a success with our  football-hungry viewers. 

“We will be giving the Barclays FA Women’s Super League the full Sky Sports treatment with  lengthy build-ups and reaction to all live matches, plus a daily narrative of the league across  Sky Sports News and our digital platforms. 

“We look forward to working with The FA and building a close partnership that helps grow  the women’s game now and for future generations. With the addition of the Barclays FA Women’s Super League, Sky Sports truly is the home of football.” 

Barbara Slater, Director of BBC Sport, said: “This is fantastic news for sports fans and for  women’s football. We are delighted to offer the FA Women’s Super League a free-to-air  platform to ensure the sport, and the players, connect with the widest possible audience.  With UEFA Women’s EURO 2022 on the horizon, giving fans more opportunities to watch  the Barclays FA Women’s Super League will build the excitement for a home tournament.” 

More details on the domestic agreement will be released ahead of the 2021/2022 regarding  broadcast timings and where and when you will be able to watch England’s top division. 

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